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Data Protection Fine Proposals and Direct Mail Cull

The Government has announced that it intends to levy fines of up to £500,000 (yes, £1/2 million) for serious breaches of the Data Protection Act 1998 (DPA).

Worrying as that may be for businesses, a recently-launched consultation could have a greater negative impact on many firms. It proposes to abolish or reduce the right of access to the edited version of the electoral register maintained by councils. This is widely used as a source of information for the construction of databases for direct marketing purposes.

The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.